Apple’s Lack of Innovation Leads to Falling Behind in the Smartphone Market

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Apple and LenovoHave you ever heard the saying “if it’s not broke, don’t fix it.” Many companies, including Apple, tend to follow this saying and stick to their routines. However, routine can either lead to success or failure. For example, Tim Cook, Apple’s CEO, acknowledged a mistake due to their typical routine. The company’s iPhone 5C failed to meet consumer needs in the marketplace.

How does this mistake relate to Apple’s routine? In all honesty, Apple tends to ignore what its competitors are doing, which is potentially damaging in terms of maintaining a competitive edge. While other smartphone manufacturers listen to consumer needs, Apple seems to be taking advantage of its dedicated customers.

Ultimately, Apple took a huge risk releasing a product that wasn’t innovative, especially with Lenovo’s upcoming deal to purchase the Motorola Mobility handset division from Google. While Lenovo doesn’t plan to enter the smartphone market in the U.S. or Canada, the company has managed to replace Apple as second place, falling behind Samsung, in market share in China.

Lenovo continues to be innovative and creative with its tablets, notebooks, hybrid devices, and all-in-ones. On the other hand, Samsung shipped over 30 million smartphones in 2013. So what does this mean for Apple? Apple might need to step its game up to compete with innovative smartphone manufacturers.

Why Should Innovation Play a Significant Role in Your Organization?

In today’s competitive business environment, innovation is critical to maintain a competitive edge. If you’re constantly improving and creating new ways to conduct day-to-day business operations, you’re able to survive in a globally competitive environment.

In addition, customer expectations are increasing rapidly. In fact, customers aren’t always looking for new products and services, more often than not, they’re looking for new ways to solve problems and simplify their lives. When innovative IT solutions are implemented to improve your business processes, you can improve your ability to meet customer expectations and maintain a competitive advantage.

To learn more about the importance of innovation, give us a call at (713) 490-5000 or send us an email at info@citoc.com. CITOC can provide innovative IT solutions to help you meet customer expectations.  

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