Do you take advantage of LinkedIn’s Products & Services tab to showcase or promote your products and services? If so, it’s time to discover content-sharing alternatives for your Company Page. LinkedIn will remove the Products & Services tab from all LinkedIn Company Pages on April 14th, 2014.
According to LinkedIn, the feature removal results from constant evaluation of the products and features available on LinkedIn. The company says its “seeking new ways to focus our resources on building the best products.”
So what does this mean for Company Page Administrators?
While the Products & Services tab will be removed, there’s a couple ways to share important content, including Showcase Pages and Company Updates.
Share Content Using Showcase Pages
Showcase Pages enable you to create pages for different aspects of your business, including products and services. Here’s how to create your own Showcase Page:
According to LinkedIn, “a Showcase Page should be used for building long-term relationships with members who want to follow specific aspects of your business, and not for short-term marketing campaigns.”
Share Content Using Company Updates
Company Updates can help you build relationships and engage with your page followers. When you post an update, the update will appear on your Company Page and your followers’ newsfeed. Here’s how to post a Company Update:
To learn more about Showcase Pages and Company Updates, give us a call at (713) 490-5000 or send us an email at firstname.lastname@example.org. CITOC can help you take advantage of these alternatives to share content regarding your products and services.